There has been an increase in “green” products in the marketplace, but the green label often reflects greenwashing instead of actual environmental sustainability. Products can hide behind misleading labels that fail to fully explain their meaning. Many of the product advertisers seem to be crossing their fingers that the mere sight of a happy green tree on the packaging will convince you to gleefully carry it to the checkout.
At the meaning of green, we delve deeper into eco-labelling to find out which labels are a waste of time and which ones are truly worth supporting.
Our focus is on Canadian eco-labels (since that is where the meaning of green is based), but we also look into innovative eco-labels from around the world. Hopefully, we can find some that are pushing us closer to environmental sustainability.